zoomed in header image of prom king ipa label

Forest & Main Prom King IPA

ILLUSTRATION, HAND LETTERING, LABEL DESIGN | INSTRUCTION: KEITH WARREN GREIMAN | PROCREATE, PHOTOSHOP, ILLUSTRATOR

Prom King is an IPA brewed at Forest & Main in Ambler, PA. Tasked with creating a new label within a one week timeframe, I illustrated a punk rat who broke into his senior prom, stealing the crown from the quarterback. A gritty and silly concept, this redesign brings a completely new mood to the brewery’s existing labels.

Mockup of Prom King IPA label, a punk rat is wearing the prom king crown standing next to graffiti that says the name of the beer
left image is a mockup of the can from straight on, right image is the flat file
Black and white linework version of illustration

Credits

Mockup from rawpixel.com on Freepik

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