zoomed in header image for logger lager, detail showing a burly logger wearing a red shirt and hat, with a bushy beard, mustache, and eyebrows, holding an axe

Logger Lager

ILLUSTRATION, HAND LETTERING, LABEL DESIGN | INSTRUCTION: KEITH WARREN GREIMAN | PROCREATE, PHOTOSHOP

When asked to illustrate a label for any beer or brewery, real or fake, my mind swirled with ideas. Thanks to some help from my dad (a lager lover), we came up with the name “Logger Lager”. Within one week, my illustration of this burly logger and some mischievous beavers came to life.

can mockup, a logger with a big gray mustache, beard, and eyebrows holds an axe in one hand and gives a thumbs up with the other. he is smoking a pipe and leaning against a tree trunk on the ground
can mockup with flat label behind it, the label behind shows the trees with two beavers observing the logger, one is eating a log and the other one steals a log from the logger's pile
left image shows the flat label, right image shows the original sketch

Credits

Mockup from Freepik

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